|
Lorience Paris possesses specific know-how in the field of brand-building and brand-boosting through the development of perfume licenses.
Brand building
We are experts at creating innovative perfume concepts,
in perfect synergy with the brands' global image.
The success of our product lines is based on a full range
of accomplishments:
- Marketing mix conception (to build and develop brands)
- Product design
- Fragrance creation
- Support development
(advertising campaigns, POSM, merchandising, …)
Selective distribution
Lorience Paris works with a selective distribution network in France and abroad,
and guarantees a serious selection perfectly adapted to the positioning of each brand.
Multi-brand philosophy
Lorience Paris currently owns 3 licences and is working
on major new acquisitions.
Our multi-brand strategy allows us experience-sharing,
a wider vision of the business
and obvious synergies.
Current licences:
LuluCastagnette Perfumes, since the end of 2004
Mauboussin Perfumes, since November 2008
Courrèges Perfumes, since July 2011
|
