LORIENCE Groupe announces the acquisition of the BIOTULIN brand
LORIENCE GROUPE announces the acquisition of BIOTULIN and strengthens its position in the cosmetics sector
Paris, July 10, 2024
LORIENCE Groupe, an architect of fragrant worlds, announces the acquisition of the German company BIOTULIN, recognized in the Skin Care field, particularly for its anti-aging products with natural active ingredients.
LORIENCE Group, in the midst of an external growth strategy.
For twenty years, LORIENCE Groupe has specialized in the creation and distribution of licensed brand perfumes, such as Mauboussin Parfums. With a strong international presence thanks to a solid distribution network, the company has also gained extensive mastery of the digital market around the world, now achieving 50% of its sales through this channel globally.
In September 2022, during a phase of intensive growth, LORIENCE Group first expanded its business portfolio by acquiring the renowned DNVB, Osée Beauté, specializing in Hair Care. This first acquisition allowed the company to diversify its business portfolio and strengthen its position in the e-commerce market.
The recent acquisition of BIOTULIN is an undeniable leverage effect and marks a strategic turning point of external growth for the company. Thanks to the diversification of its product offerings and the synergy between its brands, LORIENCE Group is becoming a global player in the cosmetics sector, now present in three complementary areas: Fine Fragrance, Hair Care, and Skin Care.
Opening the door to new international opportunities, this acquisition also offers new growth prospects through expanded multi-channel distribution.
Robin SCHLANG, President of LORIENCE Group, is pleased with this very promising acquisition: "Adding Biotulin to our portfolio represents an exceptional strategic opportunity, particularly by strengthening our international digital distribution network. We are convinced that Biotulin’s reputation and innovation perfectly align with our vision of creating unique experiences for our customers worldwide. This acquisition fully marks our commitment to development and our ambition for the future."
Biotulin, the first alternative to injections.
Specializing in skincare and anti-aging facial products, the brand has conquered the market with its exclusive formulas based on Spilanthol and other natural active ingredients such as hyaluronic acid. Thanks to the immediate tightening effect of Spilanthol and the essential skin hydration provided by hyaluronic acid, the anti-aging promise is fulfilled, and the products are praised for their effectiveness and quality. Recognized as the natural alternative to botulinum toxin, Biotulin has distinguished itself in the Skin Care market.
Generating its revenue primarily through the online channel, Biotulin allows LORIENCE Group to continue its conquest of the digital market and strengthens its e-commerce expertise with three brands with very high growth potential.
About LORIENCE Group
Founded in 2013 by Robin SCHLANG, LORIENCE Group specializes in the creation and distribution of perfume brands. Recognized for its French haute perfumery expertise for twenty years, LORIENCE Group has gained comprehensive control of the product cycle: manufacturing, production, communication, distribution. With the acquisition of the Osée Beauté and Biotulin brands, LORIENCE Group is now a global player in the cosmetics sector.
About Biotulin
Founded in 2014 by Helmut Reis and Ralf List, and owned and operated by MyVitalSkin, Biotulin manufactures and develops 100% vegan anti-aging facial care products in Germany.
CONTACTS
CHK Media : hello@chkmedia.fr
LORIENCE Groupe, Jennifer BALOUKA, Marketing Director: jenniferbalouka@lorience.com